Visual Communication Design

The VCD course concentrates on integrating knowledge of the visual system into design applications. We use the wonderful book “Visual Thinking” by Colin Ware. Some results over the past years:

  • 2013: among other things, we did some redesigning of artwork
  • 2014: we used the course book as a starting point for a variety of experimental research,┬áthe proceedings can be downloaded here (pdf, ~60mb)
  • 2015:┬áThis year we redesigned web shops. First, we analysed the current web sites using tools from experimental psychology (such as visual search and eye tracking). Secondly, we analysed and redesigned the visual identity. Resulting blogs can be found here.

Visual communication of stuff and things